prices too, although that is kinda different because they just SLASHED dealer discounts on their products because certain people (like Xpress motorsports) were completely whoring out apexi parts. HKS raises their prices every year around this time, the HKS GT2835 turbo kits for the supra used to be ~6k about 2 years ago and now they are twice as expensive... their products (esp electronics) are pretty much the best though... i guess they figure people who want the good stuff can pay to play.